Ninja Warrior Wigan – ‘Breakfast with Elves’ Event

A festive sell-out with smart Meta ads and email magic

What Energise Digital Do

The Brief

Ninja Warrior UK Wigan wanted to create a magical two-day ‘Breakfast with Elves’ experience in the run-up to Christmas – and fill every single space using digital marketing alone.

What we did

With just a short window to promote the event, we combined Meta advertising and email marketing to build awareness and drive urgency.

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Rocket
Create festive assets

Created a suite of fun, festive assets including videos, GIFs and stills which were tailored to families with young children.

Rocket
Meta advanced targeting

Used Meta’s advanced targeting tools – blending audience insights with AI-powered lookalikes – to reach the perfect audience

Rocket
Personalised emails

Deployed a series of personalised emails designed to spark excitement and drive early bookings.

The Impact

Our campaign proved the power of well-timed and well-targeted digital marketing.
Goal

Completely sold out

Completely sold out – every session booked in advance.
Goal

£4,331 ad revenue

£4,331.14 in tracked ad revenue from a highly efficient campaign.
Goal

10.93 ROAS

10.93 ROAS (Return on Ad Spend) – an exceptional result.

Get in Touch

Whether you’re looking to increase footfall, improve repeat business or expand your online reach, Energise Digital is here to help. Contact us today to discover how our digital marketing services can transform your leisure attraction or activity park into a thriving leisure destination.
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Energise Digital

Powering growth for Leisure Attractions