Total Ninja (SA) - Park Launch

Creating a buzz before launch – and smashing early sales goals

What Energise Digital Do

The Brief

Ahead of opening their new adventure park in Cape Town, Total Ninja South Africa needed everything from branding assets to a pre-launch digital strategy that would drive awareness, build a community, and generate early bookings.

What we did

We got to work laying a solid creative and strategic foundation:

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Bold new branding

Developed bold new branding, including a logo and brand guidelines for use in-venue and online.

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Photo and video shoot

Organised a full-scale photo and video shoot (drone included!) to build a rich content library with over 300 high-quality assets.

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Meta Business Suite

Set up Meta Business Suite and launched Instagram from scratch, setting up both organic content and paid advertising.

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Full conversion tracking

Implemented full conversion tracking to measure ad ROI from day one.

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Engaging mix of media

Rolled out an engaging mix of videos, GIFs and graphics, tailored to families and young adults, to generate buzz and build a loyal social following ahead of launch.

The Impact

Cape Town’s success led to a second win – we were brought back on board for the Johannesburg park launch just a few months later.
Goal

10,000+ Facebook
Likes

10,000+ Facebook likes before doors even opened
Goal

Bookings Exceeded Targets

Pre-launch bookings exceeded targets – a fully booked calendar and a happy client.
Goal

£3.50
cost per
purchase

£3.50 cost per purchase in the first month – excellent return on ad spend.
Goal

Ongoing campaign optimisation

Ongoing campaign optimisation ensured consistent results through launch.

Get in Touch

Whether you’re looking to increase footfall, improve repeat business or expand your online reach, Energise Digital is here to help. Contact us today to discover how our digital marketing services can transform your leisure attraction or activity park into a thriving leisure destination.
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Energise Digital

Powering growth for Leisure Attractions